Advisory for:Digital Health Startups

Build your regulatory foundations correctly from the start — before a procurement deadline forces the issue.

The Challenge

Where startups get stuck

Most digital health founders understand their product deeply but underestimate the compliance infrastructure required to sell it to the NHS. Clinical safety documentation, DTAC submissions, and MHRA classification are not optional extras — they are the gatekeepers to every NHS procurement conversation. Founders who delay building this infrastructure until a commissioner asks for it lose deals they should have won.

No Clinical Safety Officer on the founding team
DTAC requirements identified too late in the sales cycle
Unclear whether the product is a medical device
Clinical safety documentation built under deadline pressure
First NHS procurement submission rejected or delayed

Our Deliverables

What we help startups with

Efficiency
Regulatory Foundation


Getting your compliance infrastructure right before procurement begins.

Operations
Procurement Readiness


Building the evidence stack commissioners need to see.

Future Readiness
Ongoing Compliance

Staying compliant as your product grows.

See what's possible

Real scenarios we’ve implemented for startups like yours

STARTUP
DCB0129
First Clinical Safety Case
INPUTS
New digital health product pre-procurement
ACTION
Scope
Hazard Log
Safety Case
Sign-off
RESULT
STARTUP
DTAC
First DTAC Submission
INPUTS
Product entering NHS procurement for the first time
ACTION
Gap Analysis
Evidence Build
Review
Submit
RESULT
STARTUP
MHRA
SaMD Classification Review
INPUTS
Product with unclear regulatory status
ACTION
Intended Use
Classify
Pathway Map
RESULT

Typical outcomes

The impact of getting compliance right early

Clear milestones, constant communication, and zero hand-waving. Here’s how we get from idea to impact.

~60%

faster

time

to first NHS procurement conversation when compliance is built before the sales cycle begins

~80%

reduction in 

submission

rework when clinical safety documentation is built to standard from the start

“Most startup founders come to us six months too late — after a commissioner has already asked for documentation they don’t have. The ones who engage us early convert procurement opportunities the others miss.”

Dr Jide Idowu, Founder, SDHA

First-time DCB0129 documentation built for a mental health SaMD startup. Full hazard log, safety case, and CSO sign-off delivered in seven weeks ahead of an NHS tender deadline.

DTAC submission for a remote monitoring startup entering NHS procurement. All 14 standards evidenced and submission passed first review.

SaMD classification review for an AI diagnostic tool. Regulatory position confirmed, MHRA pathway mapped, and investor-ready regulatory strategy document produced.

Connect with an Expert

Let's map your compliance pathway

Tell us about your product and where you are in the process. We will identify your obligations and recommend the right next step.